I’d love to buy, but I can’t sell my house syndrome…
“Plenty of consumers are shopping around for new homes, but they believe they can’t buy until they sell,” states Bob Schultz, President and CEO, Bob Schultz & The New Home Sales Specialists.
He goes on to write that despite all the negative press, hype, and conversation about how bad the housing market is, prospective buyers are still coming out and shopping for new homes. Perhaps not in droves like during the go-go days, but nonetheless, those showing up are indicating an interest. They’re just confused, and it’s the responsibility of new-home sales professionals to help them sort through the clutter of that confusion and get them to think it through. (more…)
I think we can agree that the economy is still unstable…but are you still crying about poor sales results?
This article by Colleen Francis, posted on Frogpond.com talks about learning how to sell in a slow market. A must read for all of us involved in the housing industry, or for anyone in sales!
She writes:
I think we can agree that the economy is still unstable. While some companies are flourishing others are suffering. Likewise some sales I think we can agree that the economy is still unstable. While some companies are flourishing others are suffering. Likewise some sales professionals are exceeding their goals and others. I would say about 75% are crying about their poor results blaming the economy.
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