FAIRMONT HOMES BLOG – A BUILDER WITH THE EXPERIENCE TO MAKE YOUR CUSTOM LUXURY HOME UNIQUELY YOURS

Posts tagged “female home buyers

Color forecast by Sherwin Williams – Earth inspired rules in 2012

The Sherwin-Williams Colormix 2012 forecast proves a color palette doesn’t need to stray far from its roots to make a big design impact. Forty hues highlighted in the 2012 selection indicate Earth-inspired color family groups with reds, blues, greens and neutrals dominating the palette. (more…)


If Mama ain’t happy…

When it comes to house hunting, women are the first to admit they can be picky. For example: a single mom vetoed 37 houses before she chanced upon her just-right fit: a newly built, $350,000 home that boasted a spacious layout, killer walk-in closets and custom details such as crown molding, granite countertops and a gas fireplace — for no extra charge. How did she stumble upon this particular property? She was driving around in the area and saw a woman-centric sign by the entrance. Why did she stop? The sign intrigued her.

Men may think they run the world, but it’s women who are now getting the royal treatment from the housing industry. Indeed, housing-market watchers say that builders are working strenuously to win the hearts — and checkbooks — of female buyers. And with the economy punishing the sexes unevenly, single women have become an especially important force to be reckoned with in real estate. According to the National Association of Realtors, they now sign on the dotted line in nearly a quarter of all U.S. home deals — up 14% in 2010 from 1995.
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