A survey of home buyers shows that spec-home customers are much less satisfied.
A survey of home buyers shows that spec-home customers are much less satisfied than those purchasing “to-be-built” homes. Customer-satisfaction expert Charlie Scott offers tips for driving referrals from your inventory home buyers.
By Charlie Scott, Woodland, O’Brien and Scott – August 7, 2011 – HousingZone.com
In a market where every house sold is critical, many home builders unconsciously make choices that cost them at least three to five sales annually for every hundred homes sold. Even more frustrating is the fact that generating those “lost” sales costs no more than what builders are currently spending. (more…)
Customer service strategies – do you use these 6 methods to boost your business?
When it comes to increasing customer satisfaction, it pays to think in terms of the big picture. Concentrating on having the best website or funneling all your energy into connecting with customers via social media are not always effective strategies. It’s important to cover all the bases and focus on creating a total package that will keep customers loyal and satisfied.
Here are six strategies to keep in mind:
Protect your business. Guarding against credit card fraud can be as simple as familiarizing yourself with how customer information is stored and keeping that information organized. Preventing fraud is an ongoing operation so once you find a method to safeguard your business, stick with it and update as the risks change.
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